Xpax : X2 (Emotion)

One of my most favorite campaign for 2012, we are doing a rebranding exercise for Celcom Xpax as they want to go more emotional, not just the price war, to encourage people the wonderful facts of actually making a call that you can't get via sms, instant messaging & social media. The power of voice, the sound that will ripple your emotion, lovely. The visuals are cropped towards the mouth, so that the focus are single minded on verbal communication but yet not losing the emotion. Went through thousand of photos before selecting the final ones, but it was worth the trouble.